Case Study
Utamu Usiopimika
CLIENT
Bwana Sukari
The Campaign Featured
KVs, Radios, TVC, trade and digital support.
The Brief
A brand-led campaign to build emotional resonance by highlighting sugar’s role in every home.
The Challenge
Encouraging consumers to switch from scoop sugar to pre-packed sugar.
The Execution
A through-the-line campaign anchored on the immeasurable sweet moments made possible by Bwana Sukari pre-packaged sugar.
CAMPAIGN
Wazawadifai
The Campaign Featured
KVs, Radios, trade and digital support.
The Brief
A festive campaign designed to drive uptake of the newly introduced pack; dubbed “Gift Pack.”
The Challenge
Making festive season as a gifting season using Gift Pack as the most preferred gift to loved ones.
The Execution
To position the Gift Pack as a meaningful gifting option that captures the hidden sweetness of giving during special festive moments.
