Radios, disruptive branding, trade visibility, on ground activations and digital support.
The Brief
A continuation of the “Tumerudi Kivingine” brand campaign. Ulizia Oili ya Shell is designed to sustain momentum while driving focus towards sales volume.
The Challenge
To drive uptake and demand for shell lubricants.
The Execution
A bold claim campaign cementing our position in the lubricant industry.
