Case Study

Amini Cheza Ushinde

CLIENT

National Lottery of Tanzania

The Campaign Featured

Radios, TVCs, events, strategic partnerships, branding and digital support
The Brief
To develop a Go-to-Market approach introducing the National Lottery of Tanzania and its exciting games to critical mass.
The Challenge
To drive brand TOM awareness, participation and believability
The Execution
A comprehensive platform campaign to introduce the brand and its exciting games driving people to play now.
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