Case Study

Amsha Nguvu

CLIENT

Ovaltine

The Campaign Featured

Radios, wet sampling activations, POS & instore visibility and digital support
The Brief
To introduce and drive trials of the Ovaltine brand in Tanzania through an engaging and impactful pilot launch.
The Challenge
To introduce the brand and drive product trials.
The Execution
Positioning Ovaltine as a product rich in vitamins and minerals.